Sunday, June 14, 2015

The Tale of Birmingham's Three Adult Contemporary Radio Stations

Once upon a time in the City of Magic, therein existed three adult contemporary radio stations...

One station was T-O-O-O-O Sl-e-e-e-e-py....

One was T-O-O-O-O NOISY...

And one station was J-U-S-S-S-T...LITE!

Relax with us at work AND at home! MAKE THE SWITCH to Birmingham's station for Easy Favorites...and BETTER music variety! We're the NEW Lite 99 Radio. Listen to our live broadcast at and on the go via our FREE mobile app for Iphone, Ipad, and We're also available on the devices shown above on the free TuneIn app-->

Friday, May 29, 2015

The radio station you remember...Lite 99

It's a "blast from the past". A familiar voice has returned to Lite 99 Radio! Beginning today, you'll be hearing the voice of Bill Blake, who was heard nightly from midnight to 6 am on Birmingham's original LITE, WLTB-FM, Lite 99 (99.5 FM) from 1985-1988. Bill joins our other talented announcers, Matt Lane and Clifton Harris Tell a friend! The LITE is back on in the Magic City, at and with "just ONE click" at On the go? We're mobile, too! Download our FREE mobile app for Iphone, Ipad, and Android at


Wednesday, April 22, 2015

Birmingham's NEW Lite 99 vs local AM/FM broadcast radio? Why There's a Difference...'ve seen our posts on Facebook, Twitter and elsewhere about Birmingham's new LITE 99 Radio and thinking..."What is that? Is that a "real radio" station? Is that in Birmingham, AL or some other Birmingham somewhere? I haven't ever heard of that station before? Is that at "99.1, 99.3...etc" on the FM dial? Is this LITE 99 an online-only radio station? If it is, why should I listen to it or any other online station, when AM/FM broadcast radio is already an option for listening?" We're so glad you asked! Yes, we are an online-only radio station at but not on the FM broadcast dial. We'd like to share with you about who we are and why you should choose to listen to Lite 99 rather than a local AM/FM station. Here's why we want to be your NEW favorite station!

  • Better Music Variety
  • You hear the Birmingham AM/FM radio stations always touting the idea that they offer a great variety of music, play the most music, that you can listen longer, etc...but is that truly the case? Many times broadcast radio stations are only willing to offer you a few hundred that they... and radio consultants....hand-pick they assume you want to hear. At LITE 99 Radio, we don't just make statements about music's our PROMISE to you! We play five decades of easy favorites from artists such as: Elton John, Chicago, Celine Dion, Phil Collins James Taylor, Neil Diamond, Mariah Carey, Rod Stewart, just to name a few. Our music library is composed of three to four times the amount of music that most broadcast radio stations offer today. Our tagline is "Easy Favorites. BETTER Variety"...and we stand by what we say...and PLAY! No other Birmingham radio station offers MORE music! We play all the big hits that the other local adult contemporary stations air, but we also offer those hits the other stations have tossed in a back closet somewhere...songs they assume you don't want to hear anymore. We believe in playing ALL the hits...including those WOW songs you haven't heard in a long time, too..We don't use radio consultants for our music selection for LITE 99. Our entire format is designed by someone who enjoys easy favorites, just like YOU, so you can rest assured the programming is done by someone who not only has an understanding of the music, but also appreciates it as well.

  • Less Talk
  • You've heard the "less talk" pitch mentioned by many Birmingham FM radio stations. At LITE 99, we also tell our listeners that we play the music with less talk, but we abide by what we say. We don't use annyoing DJs who talk constantly and we don't talk over your favorite music, either. The talk is kept to a MINIMUM because we know you want to relax and enjoy our programming, not hear us bantering about something which might not interest you, anyway.

  • Less Commercial Interruptions
  • Notice how many of the broadcast FM stations in town are now airing five to ten minute commercial blocks every hour? We know airing commercials are a necessary evil as far as for-profit commerical radio goes (after all, we do have to pay bills and eat, too) ;), but we know there MUST be a balance between operating a business/generating revenue (in our case, playing commercials) and what you, the listeners want and don't want to hear. We know you don't want to hear several minutes of commercials, one after the other. We promise to confine our commercial breaks to once an hour, and for reasonable periods of time (no more than a minute's time). We want you to hear about our advertisers in an "uncluttered fashion" and not have to endure long commercial blocks at a time. If listeners are subjected to lenghty commercial breaks, no one benefits. Listeners are frustrated with listening to long strings of commercials, and our advertisers don't profit, either, because their ads are "lost in the shuffle" of long commercial breaks where listeners cannot hear about what goods and services are being offered.

  • Longer No Repeat Workdays (and then some...)
  • Many of the Birmingham radio stations give you No Repeat Workdays from 9 am to 5 or 6 pm, Monday through Friday. Why stop there? We want to give you MORE! We offer the "9 to 9 No Repeat LITEmix", where no song repeats from 9 am to 9 pm, giving you an extra three or four hours of no repeat music, so you can enjoy the greatest variety of music at work...and when you come home to relax, too. Our 9 to 9 No Repeat also airs on weekends, too, so no matter what day of the week, you can enjoy TWELVE hours of no repeat easy favorites every day.

  • The Information You Need
  • We do promise less talk, but we also realize you need info for your everyday life, such as local news and weather forecasts, traffic reports, and other general information. We promise to air those items on our station, but again, only for reasonable periods of time. We also realize there are times when you need information quickly and don't want to wait to access that information (by having to wait for a song to end, etc). We use our Facebook and Twitter pages to provide all the local info you need, especially those crucial items that you need now and not later. It's our way of providing you local information to the fullest while keeping our promise of less talk. Our Facebook page can be accessed at and our Twitter at

  • We're FULLY mobile
  • We've had many of our listeners tell us they listen to LITE 99 while at work and at home, but want to know if they can listen in their car. The answer is YES! Many times when people hear about internet radio, they envision having to be tethered to a computer all day to listen. That might have been the case years ago, but not today. Internet radio is FULLY mobile...and Birmingham's LITE 99 is as well! If you want to listen to us "on the go" and have access to either a smartphone, tablet, or other mobile device, you can listen to us at Additionally, you can download our FREE mobile app. The app is compatible with Iphone, Ipad, and Android, so if you have any of those devices, you can listen to us while you're out and about, while driving, etc. Our app is totally dedicated, meaning that whenever you access the app, it is automatically "set" to LITE 99, so there's no hassle of having to search for us each time. Download the app once, and then take us wherever you go! Each time you open the app, LITE 99 will begin playing. Our app has NO ads displayed, either...unlike many of the other Birmingham radio apps that are available. To download our app, please visit on your Iphone, Ipad, and Android device and click the link in the upper left corner which reads "Please click this link from your mobile device.", which will take you to the appropriate store to download the app for your particular device. Our app is also available for download on our main website page at scroll down the left side of the page and select the appropriate icon for the app you need (either IOS or Android). We're also available on the devices shown above via the TuneIn app by visiting the following link on your mobile device:

    If you don't have TuneIn, you can download it here for FREE.

  • Better Audio Quality than FM
  • Birmingham's new LITE 99 offers our programming in 128k, DIGITAL, CD-quality sound. It's all your favorite music, with the BEST possible audio quality. None of the AM/FM broadcast stations in town can give you DIGITAL sound, but we CAN at the new LITE 99 Radio.

  • We care about nonprofits
  • Many of the larger broadcast stations in town have forgotten their purpose for doing radio...serving the public. At Birmingham's new LITE 99, we haven't lost sight of that fact, and we still honor it. We are more than willing to work with local nonprofits to do whatever we can to help. If you are a local nonprofit and would like us to air/post any of your information, either on a temporary or permanent basis, please contact us by phone at 205.671.8499 or email us at Corporate radio may have forgotten you, but we haven't..and won't.

  • ..And last but not least...We care about you, the LISTENER
  • As the radio landscape evolves and increasingly moves toward corporate ownership, listeners become less important and tend to be ignored. Broadcasting corporations look at the "bottom dollar", seeking to keep their shareholders happy and not much else. We understand that listeners are a VITAL part of radio, and YOU and what you think about us are important. In short, we are here to listen to you and take your comments and suggestions seriously. Listeners MATTER!

We invite you to give our station a try. We're changing the way you look at...and LISTEN! For more information about us, please visit our FAQ page or contact us via phone, email, or our Facebook/Twitter pages. If you like what you hear, please tell others about Lite 99..but if you don't...please tell us. Thank you for your time today! :)

Monday, April 6, 2015

The Artist SpotLITE

Every month, we'll be featuring an artist heard on Lite 99 and giving away some FREE music! Our featured artist for the month of April is Roberta Flack, who will be performing at the BJCC on Saturday, April 18. Details are coming soon from Birmingham's NEW choice for Easy Favorites and BETTER Variety, the NEW Lite 99 Radio. Listen on your computer with just ONE click at OR download our FREE mobile app for Iphone, Ipad, and Android...without all the annoying

Thursday, March 19, 2015

It's like an FM preset...for your computer!

Want to listen to Lite 99 in your browser with just ONE click, rather than visiting our website first? Now you CAN! We've added a new website address, specificially designed to get you to the music FASTER! Just visit to access our online broadcast and your easy favorites will begin to play! Of course, you can always select our "Listen LIVE" icon on our website, to hear us, also. We're mobile, too, so if you'd rather listen to Lite 99 on your smartphone, tablet, or other device, you can do so by downloading our FREE mobile app without all the ads at

Monday, March 2, 2015

The LITE Spectrum

What makes the new Lite 99 different than the other radio stations in Birmingham? We're all about Variety. We play FIVE decades of your easy favorites, 24 hours a day, in DIGITAL, CD-quality sound. No other station in town gives you more music! We call it the LITE Spectrum. It's the BIGGEST Variety and BEST MIX of easy listening hits found on ANY Birmingham radio station.

We invite you to sample some of the music we offer here at Birmingham's new Lite 99. We play all your easy favorites...the ones you know and love....AND all those hits the other stations in town have long since forgotten. For additional info about our station, please visit our FAQ page. Our station website can be found at and the direct link to our broadcast can be heard in your browser and on your smartphone, tablet, and mobile devices at Thanks for visiting our blog today! :)

Thursday, December 18, 2014

Multiple Ways To Listen to Lite 99

Did you know you don't have to be tethered to your computer all day to listen to Lite 99? In addition to listening to us via our website at, you can tune into our broadcast directly by going to We have many ways you can listen to Lite 99, both at home and when you're out and about during the day on your smartphone and many other mobile devices. For instance:

  • Our Mobile App - Of the various mobile apps we have available, we recommend our app through It has has NO annoying ads to interrupt your listening and is compatible with both IOS (Iphone, Ipad, Ipod, etc) as well as Android devices. On your mobile device, simply browse to and click the link to download our app. Once the app is installed, it will automatically default to Lite 99 and is set exclusively to our station. Any time you want to listen to us, just open the app and it will begin playing your easy favorites on Lite 99.

  • TuneIn - If you have the TuneIn app already installed on your mobile devices, just search for "Lite 99" and you'll find us! Be sure to save us on your station favorites list, too, so next time you want to listen to Lite 99, we'll be right there without you having to do another search. If you don't already have TuneIn, you can download it free by visiting the TuneIn download page. Additionally, there is a paid version of the TuneIn app as well if you prefer, but the free version will work just fine.

  • Shoutcast/Winamp - If you have the Shoutcast/Winamp app installed, you can listen to us there as well. You can download the Shoutcast/Winamp app for free.

  • Internet/Wi-Fi Radios - Lite 99's broadcast is also compatible via many internet and wi-fi radios that are now available. If you have an internet radio which is compatible with the website, please check us out there as well. If you cannot locate Lite 99 in your radio's online database, but you are able add stations manually, please add our listen link, which is If you need assistance with adding the link to your radio, please don't hesitate to contact us and we'll be glad to help you. If you don't currently own an internet/wi-fi radio, we highly recommend Grace Digital Audio, so be sure to check out their site as well.

  • Roku - We're also available on your television set as well if you have a Roku or similar streaming media device and have either the TuneIn or Shoutcast apps installed. Just search for "Lite 99" on either app and you'll find us! Again, be sure to save us on your station favorites list for easy access next time you want to listen to Lite 99.

    Need help? Please don't hesitate to contact us. We'll be here and more than happy to assist you. :)