Monday, September 22, 2014

FAQ about Birmingham's new Lite 99


  • What is "Lite 99"? Are you a Birmingham radio station?

  • Yes, we are..and proud to serve the Magic City with the best in entertainment and information!

  • Where is Lite 99 on my radio dial?

  • Lite 99 is an online-only radio station and not broadcasting on either AM or FM. Hopefully, we'll make our way to broadcast radio at some point, but for now...we're just glad to serve, regardless of the type of broadcast we employ :)

  • If Lite 99 is only available via the internet, how can it be a radio station?

  • Internet radio has come a long way in the past few years as a result of listeners who have become increasingly frustrated and dissatisfied with traditional AM and FM radio. Internet radio stations offer programming that many corporate radio owners would never even attempt to try, much less offer.

  • Do I have to be at my computer to listen to Lite 99?

  • No, unless you want to do so. Our website has a pop-up player for your browser, but our station broadcast isn't relegated merely to desktop, as was the case with internet radio in years past. With the advancement of smartphones, Ipads, tablets,and other mobile devices, those same stations which required listeners to be tethered to their computers can now be heard in a mobile environment via various radio apps that are available. Listeners can now listen to internet radio while moving in an automobile...something which was unheard of years ago. Online radio can be received on smartphones and other mobile devices via the internet from cell towers. It's not uncommon for FM stations to locate their transmitters on and broadcast from cell towers. Other than the equipment necessary for the broadcast to be sent and received, internet radio functions in a similar fashion as AM/FM radio. To listen to us on your smartphone (IOS and Android), you can download our free mobile app at lite99app.com. Once installed, the app should automatically default to Lite 99. Additionally, Lite 99 is also available on the TuneIn app. If you don't have TuneIn, you can download it for free. Then...take us wherever you go!

  • Why do you call your station "Lite 99"? The name sounds more like a name an FM radio station would use?

  • While it's true that our station name does give the connotation of radio, there's purpose behind it. First, our name is based on a former FM station in Birmingham with the same name and call sign, so the reason for the station name is primarily for historical reasons. Today, 99.5 FM is still on the air in Birmingham, but it is now known as "Nash Icon 99.5".

  • Why not then use "Lite 99.5" for the station name then rather than "Lite 99"?

  • During the former Lite 99's time on the air, the station did not usually refer to its actual frequency, as most radio stations do today. So, in keeping with the historical aspects of preserving the original station name, it also avoids confusion with the local version of 99.5 FM today.

  • What type of music does Lite 99 play?

  • We air a soft adult contemporary format...offering lite hits from both yesterday and today, which many equate as an "easy listening" format. We offer music by artists such as Billy Joel, Elton John, Chicago, Celine Dion, Phil Collins, Fleetwood Mac, James Taylor, Neil Diamond, Mariah Carey, Rod Stewart, just to name a few.

  • Lite 99 sounds a lot like what Easy 97.3 is offering. Why should I listen to Lite 99 if it's the SAME identical music that Easy 97.3 plays?

  • Good question. While it's true Lite 99 offers the same format as Easy 97.3, we play more of those artists and songs that Easy 97.3 doesn't air. In short, we offer VARIETY. Our playlist covers FIVE decades of music, ensuring we give you the biggest variety found on ANY Birmingham radio station. We know that you, the listener, want the biggest selection of music possible, and it's our PROMISE to give it to you. We not only play those lite hits that you know and love, but also those lesser-known hits...those "wow songs", the ones you haven't heard in a long time, too. For a small sample of the variety of music you'll hear on Lite 99, please visit our our youtube page and hear the difference!

  • What is your website address?

  • Our website is at lite99radio.com.

  • How do I request music or make comments?

  • You can make requests via our email address, requests@lite99online.com or call our request line at 205-690-8541. Comments can be directed to comments@lite99online.com. If you like what you hear, let us know..but...if you don't like what you hear, let us know, too. We always appreciate input from our listeners as to what they want to hear, what they don't, etc.

  • Does Lite 99 air advertsements?

  • At the present time, no. Eventually we will, though. We promise to keep the commercials to a MINIMUM. We WON'T play five to ten minutes of commercial blocks that many AM and FM stations do today. We know you want to hear MUSIC and not commercials, which is why we'll only have commercial breaks that are reasonable. Commercials are a necessary evil in radio. We do have to pay bills and eat, after all... ;)

  • How can I advertise on Lite 99?

  • Please contact us at sales@lite99online.com or our sales office at 205-671-8499. We'll be glad to discuss a plan that works for your situation and help your business grow...and do it all at an affordable cost to you

    Thursday, September 11, 2014

    More Variety

    What makes the new LITE 99 different than those other lite rock stations in Birmingham? We're so glad you asked! Check out our new youtube playlist below and HEAR the DIFFERENCE! Tired of limited radio station playlists? We give you the BIGGEST variety of lite hits found on ANY Birmingham radio station...and we do it all with less talk and no annoying DJs to interrupt the music. Don't settle for the bare minimum the other radio stations in town offer you when you can have MORE! It's the songs you love. The station you remember. It's the MUSIC...you've been MISSING! Birmingham's NEW choice for lite and easygoing favorites is WLTB, LITE 99 Radio.


    LOOK MA! NO WIRES!

    Lite 99 is available everywhere you go...on your smartphone, tablet, Ipad, or other mobile devices via the TuneIn app.

    To download the TuneIn app for your device, please visit the TuneIn download page. To find us on TuneIn, just search for "WLTB" or "Lite 99"!

    Need help? Check out our how-to video below to learn more about listening to Lite 99 on your mobile device.

    Welcome!



    Welcome to our new blog! We're Birmingham's new radio station for lite hits with less talk, the new LITE 99, WLTB. We play all your lite favorites from yesterday and today in digital, CD-quality stereo...music by artists such as Billy Joel, Elton John, Chicago, Celine Dion, Phil Collins, Fleetwood Mac, James Taylor, Neil Diamond, Mariah Carey, Rod Stewart...and more! We even play those songs and artists the other lite rock stations in town have long since forgotten! The BIGGEST variety of music found on ANY Birmingham lite rock station, the new LITE 99 and lite99online.com.

    We're proud to serve the Magic City with the VERY best in music entertainment and information. To get started, we're playing 999 hours of continuous lite favorites, commercial-free! Spread the word! The LITE is back on in Birmingham, at lite99online.com.

    We're also available on your smartphone, Ipad, tablet, or other mobile device via the TuneIn app. Just search for "Lite 99" and you'll find us!

    LISTEN LIVE: http://www.lite99online.com


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